Long before social media, Polaroid was the way we instantly shared a moment. How to restore the panache of one of the world’s 10 most recognized brands, at a time when analog isn’t exactly dead, but digital rules the day?

Thorburn tapped Polaroid’s “social legacy,” mining the spontaneous intersections of creativity, giggles, storytelling and love, to capture the imaginations of a new generation, making those entirely Polaroid moments both tangible and shareable online.