In a business that revolves around things as abstract as ideas, perceptions and creativity – where judgements of work product are somewhat subjective, it can be challenging to nurture, retain and grow client relationships. In today’s highly competitive, fragmented and evolving marketing world, the average agency-client relationship is just under 3 years.
That’s why all of us at Thorburn feel incredibly honored to be celebrating a 20-year relationship with LIXIL brands.
Reflecting on the many successes and inevitable challenges of our two-decade relationship, the one – and maybe most obvious – thing that has contributed to our success is people. It's about the people on both the client and agency side who have passion, determination, honesty, integrity, positivity and a burning desire to support one another in doing the best work every day.
We are grateful for American Standard, DXV, GROHE and all the partners who put their trust in our team to help them discover, define and deliver their authentic brand stories to the people who matter most to their success.
Thank you to our wonderful partner, Jeannette Long, for her story. Even though it was filmed three years ago, it still holds true today.